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Privacy policy for Vercel Analytics apps

What a privacy policy should say when your app uses Vercel Analytics, based on how that service shows up in a browser scan.

What Vercel Analytics does on a live site

Vercel Analytics is in the analytics category. On sites we scan, it shows up through va.vercel-scripts.com, vitals.vercel-insights.com. Its role is to measure page views and performance on a Vercel deployment.

Data that may be processed: Page views, referrer, and web-vital timings collected by the Vercel Analytics script. The vendor describes the location as: United States (Vercel). Their public privacy or data-processing terms are at https://vercel.com/legal/privacy-policy.

A privacy policy for a Vercel Analytics app should name Vercel Analytics directly and say what your own product sends to it. A phrase like "third-party tools" is not enough once this service is on the page.

Vercel Analytics loads va.vercel-scripts.com or a same-origin script at /_vercel/insights. It is a page-view measurement tool. Name it even though it is lighter than an advertising pixel.

What you still have to type

The scan cannot know your company name, the country you operate from, or the support email you want on the page. Those go in a short form after the scan. The legal clauses around them are fixed template text, marked as a draft until a lawyer reviews them.

TermsPack generates templates from what we detect on your site. This is not legal advice and does not create an attorney–client relationship. Have a lawyer review documents for your situation.