Cookie policy for Meta Pixel

Meta Pixel and cookies

Meta Pixel is in the ads category. On sites we scan, it shows up through connect.facebook.net. Its role is to measure and retarget ads on Meta properties.

Data that may be processed: Pages viewed, button clicks you configure, and advertising identifiers in Meta cookies. The vendor describes the location as: United States and other countries where Meta processes Pixel events. Their public privacy or data-processing terms are at https://www.facebook.com/privacy/policy/.

Documented cookie or storage names in our signature: _fbp, _fbc. If the scan of your URL sees a different name, the generated cookie policy lists the name that was actually set.

The Meta Pixel loads fbevents.js from connect.facebook.net and sets _fbp. That is advertising measurement, not ordinary analytics. The cookie policy should say so, and the privacy policy should name Meta.

Group them

Put sign-in and payment storage in one group. Put analytics, session replay, and advertising in another. A visitor should be able to tell which of those groups this service belongs to. TermsPack files each detected vendor into those groups from the signature list.